27 March 2021 For my Bengali lady friends back in the USA… India-তে ন্যাকা মেয়েদের জন্য একটা cosmetics লাইন বেরিয়েছে !! 1 Posted March 27, 2021 by Rajib Roy in category "Vacations
This brand has created revolution in India for last 3-4 years and increased the cosmetics/make up products awareness among Indian ladies irrespective of age , economic and social strata.
It operates both online and on brick and mortar models.
Thanks to this brand that even high end international make up products are readily available to a girl sitting in some tier 2 indian town.
Brand etymology is most probably from Nayika as in ‘a lady hero’
That is what I learnt! Although my interpretation was a little too convenient for me 🙂