Sitting at the bar in ITC, I noticed this bottle of vodka. Intriguing name – Absolut India!!! My first instinct was that it was a knockoff. But given that I was sitting at the bar in ITC, I had to believe that was a real thing.

Ranjan got the bottle for me to examine. This is indeed as authentic an Absolut bottle gets. Bottled in Sweden, however, the pictures on the bottle are all iconic India related stuff. Interestingly the bottle claims that the pictures on the label were all crowd sourced.

Tasted a dash of it. Best way I can describe it is spicy mango. Probably best served in a typical tropical cocktail on a hot day.