I am always marveled by human being’s ability to think outside the box…
Innovation is not always about coming up with some breakthru in genomics or distant astronomy and all that. Sometimes, it is all about an attitude you take to a problem.
Great story of a company who was having high damage rates for their bikes during delivery. What do they do? Print a big picture of TV on the box. Problem solved!!! Damages go down by 70%-80%.