Innovation is not always about coming up with some breakthru in genomics or distant astronomy and all that. Sometimes, it is all about an attitude you take to a problem.

Great story of a company who was having high damage rates for their bikes during delivery. What do they do? Print a big picture of TV on the box. Problem solved!!! Damages go down by 70%-80%.

Ingenious!!!

http://www.theverge.com/2016/9/25/13048668/vanmoof-shipping-damages-dutch-bicycle-design